Beyond the Material: Sustainable Fashion as the Next Big Thing
You’ve clicked the icon, and now we’re taking you beyond, bringing you the ideas that resonate to us most, and shape who we are as a brand. Iconic people deserve iconic topics.
Let’s start with sustainability. Shocker, right? If you’ve spotted us anywhere, or shown some love – through and through, you can tell that we preach sustainability, and we do what we preach. From our Graphic Tees, down to the material, sustainability dominates the conversation. It’s important to go as far to inform and educate on the topic – cause sustainability really should not be for the privileged. It should be common sense.
Yet, we live in a world that supports cheaper products, most people not knowing the source of anything they buy. Ever wondered about the story behind your smartphone? From the minerals in Africa to the workers in Asia, each step leaves a mark. Better yet, who made the shirt they love with the Tupac graph on it? Was it a child in Nepal, or a low-waged man who had dreams of his own – limited by his circumstance? Every product we use has a hidden journey — from sourcing materials to the people who make them. It's eye-opening to consider their impact on our world.
This is why sustainability is so important. It goes beyond just picking up after yourself – honestly no one should be telling you this. But sustainability is about the environment that makes the people, and a life that is suitable for every living being, so we can keep the planet literally sustainable for you, our generation and the generation to come.
Carbon footprints? Not on our runway. Imagine your carbon footprint as a gentle tap dance you leave on the planet. It's the sum of all the little steps you take that leave behind carbon dioxide and other greenhouse gases. From driving to using electricity, even what you eat contributes a little beat to your footprint. Keeping it light means being aware of how each step affects our environment and trying to dance a bit lighter whenever we can.
Sustainability isn’t a trend; it’s a commitment to dancing to a greener beat. By prioritizing sustainable practices throughout our supply chain, we aim to minimize our environmental impact and set an example for society.
Saudi Arabia has been a great model for society lately– by creating a better life to aspire to, becoming pioneers in sustainable initiatives. Given people are still getting used to this concept, we’re proud to be a brand that is part of the movement. Being a Saudi-made brand, you can bet we’re making all the right choices for a sustainable Saudi.
Staying local is a great way for you to support the cause, while making sustainable choices, especially when it comes to fashion. Fast-fashion needs to go, slow fashion is in!
Although we can have philosophical discussions about the pros and cons of the current system - how a ‘’free market creates jobs and opportunities’’ – but at the expense of what and who? Who is this system really benefiting?
Millennials and Gen Z have shifted the narrative and took control of the fate that will define our future – through protests and open discussions we’ve paved the way for sustainable development. This is who we’re making fits for – the revolutionaries, and the non-conformists.
We’ve made society conform to us, and sustainability is finally getting the hype it deserves. Join us in making a future we can all look forward to.
Saudi Street Wear: Where Tradition and Trend Co-Exist
Beyond the Icon, Fashion is our language. Streetwear is our slang.
Saudi streetwear is in our nature, being a major part of who we are. It was how we spoke out in a traditional country, coming from a traditional home. Streetwear is how we expressed ourselves and became the rebels that we are. Music and art marks the revolution in our style, playing a major role in everything we do. We used to wear them, and now we make them.
Grab a seat and let’s dive into what makes Saudi street style truly iconic and why it’s making waves in the fashion world.
Picture this: Saudi streetwear blends global trends with local heritage like a canvas painting a vibrant story. From Riyadh’s lively markets to the coastal vibes of Jeddah, every outfit tells a tale of tradition meeting modernity. It’s about embracing roots, but the roots we’ve created for ourselves and how we express them in our style.
Influencers and celebs are not just trendsetters; they’re our storytellers. Through collaborations and shoutouts, they’ve put Saudi streetwear on the map, turning style into a movement. The role of the influencer is to be so authentically yourself, and to want to express it, and to share it with the world. Their authenticity is what makes them influential and trusted by their communities.
The ones who are running the show though, are the Saudi youth. They’re the driving force behind our fashion revolution. From block parties to MDL Beast events, they are setting the scene, and how they dress plays a major part. Streetwear isn’t just about making a statement; it’s about expressing who you are in a world that’s always changing. It’s about confidence, individuality, and embracing our cultural roots with a modern twist.
We all grew up listening to Hip Hop, and let’s face it no one is over the 90’s. Streetwear is our nostalgic feel that sustains this sense of modernity in a society that is traditional but evolving. It allowed the Youth to express who they are, from rebels to visionaries.
The rise of Saudi streetwear isn’t just a fashion trend; it’s a cultural movement. Here we celebrate the richness of Saudi street style and its power to unite, inspire, and redefine what it means to dress with passion and purpose. Let’s keep it chill, keep it real, and keep pushing boundaries—because when culture meets fashion, magic happens.
